SIAL Shanghai, an esteemed international food and beverage exhibition, is slated to be held at the Shanghai New International Expo Centre from May 28 to 30.

SIAL is an abbreviation for "Salon International De L'Alimentation", which is the French for "International Food Exhibition". Established in 1964 in Paris, France, SIAL is a proprietary brand of the Comexposium Group.

Celebrating the 60th anniversary of Sino-French diplomatic ties and the SIAL brand's inception, this year's SIAL Shanghai will cover an expansive exhibition space of 200,000 square meters, segmented into 14 distinct themed sections, and is expected to draw over 5,000 exhibitors and 180,000 professionals from around the world.

The SIAL Global Food Industry Summit 2023. [Photo/WeChat account: SIALChina]

A highlight of the event will be the SIAL Global Food Industry Summit, which seeks to convey the latest food and beverage industry information and dissect new trends in industry development.

In its 24-year journey in China, SIAL Shanghai has not only introduced a plethora of high-quality international food and beverage products to the Chinese market, but has also been instrumental in discovering Chinese local brands and products.

This year, the exhibition will showcase agricultural specialties from various provinces and cities across China. By utilizing the exhibition's influence, the event aims to present premium Chinese agricultural foods to the world, thus contributing to the vitalization of rural areas.

A cooking contest is seen in last year's SIAL Shanghai. [Photo/WeChat account: SIALChina]

Additionally, the exhibition will be enlivened by a series of competitions. Notable events include the Snacking Awards, the SIAL Best Steak Awards, the Chic & Tea Contest and the SIAL Cup Barista Challenge.

The event is co-organized by the Comexposium Group, the China General Chamber of Commerce, and Comexposium-SIAL Exhibition Co Ltd.